CROCS FOR OFFICE

The SOS team was commissioned by UK shoe retail giant Office to produce and execute a set of dynamic visuals for their Crocs summer campaign. While the concept came from Office’s team, we formulated a visual approach to communicate the theme, this included overall image style, 3D elements, set design, moving image and edit style, vfx sound design and grading and the 3D Jibbitz which we modelled completely from scratch using 3D software. The campaign was made into incredible set of window displays and in-store promotion, placed around multiple Office locations across the UK, most notably their Carnaby Street store.

Presenting "Stillness in Motion" - The SOS team were commissioned by Italian publication Collectible Dry to create a captivating editorial that explores the delicate interplay between movement and stagnation. Through our expertise in conceptualisation art direction and production, we aimed to create a set of visuals that were highly expressive and representative of what we can do when unrestrained.

The Sense of Sync team was commissioned by the agency Platform13 help execute their concept for their client Dr Martens on a Global campaign with a theme of bringing a hyper-digital aesthetic to DM’s rebellious core brand. We had a variety of visual elements coming together, from designing and creating CGI backgrounds from scratch photography of talent and products, which were then retouched and composited across CGI backgrounds, that we we designed and built completely from scratch. We also shot and directed the film, edited and composited the video motion, chroma-keying, to grading and sound design, all in-house.

The SOS team was commissioned by Fabric PR to visualise the Umbro X MTV capsule campaign, which featured up and coming Manchester band ‘Porij’. We worked on combining elements from the 90’s Manchester rave scene with iconic MTV 80’s idents and retro graphic art. We produced all of the assets for this campaign, from video interview, campaign/ product photography, set design, ident animations and graphic artwork.

The Sense of Sync team Inspired by the ethereal glow emitted by bioluminescent algae, we explored and interpreted this natural phenomenon through a set of stills and moving image. Styled by Jessica Daolio, she used vibrant and ethereal pieces from Gucci, Chanel, Valentino, Issey Miyake etc to compliment the dreamlike set design, props by Kit Falcke. The moving image piece shot and lit by Michael Kinsella Perks, sought to combine the soft, kinetic movement of flowing water with the intense shock and vibrancy of bio-electricity.

The most powerful stories are those that engage the senses and inspire minds. We believe in the power of mixed media to harness the art of storytelling, capture the imagination and create new forms of artistic expression.

Sense of Sync (SOS) is a multi-disciplinary creative collective with a focus on driving narrative and communicating themes through a dynamic mix of media to produce powerful, unforgettable visual content. We operate as a creative studio/ production house.

who we are

Sense of Sync (SOS) is a multi-disciplinary creative collective with a focus on creating dynamic, unforgettable and conceptually-rich visual content.

The SOS collective was founded in 2019 by Visual Artist Nas Abraham, and was formed from the growing need to create both highly creative content, and to build a world-wide community of passionate creators, which we call "The SOSiety") connected by the same love creating.

Nas created the collective in response to the growing need of dynamic, experimental digital content, but also engaging editorial content. Since SOS conception, we have completed several campaigns (national and global) for the likes of Palladium, Nike, Dr. Martens, Flannels, Gucci, and worked with a myriad of musicians and artists.

ethos and values

SOS's ethos stems from Nas' personal approach, with technical execution mixed with artistic exploration and expression, using our minds to create from the heart. We are always striving to create that which has not been seen before, flowing in consistency but evolutionary in aesthetic.

Our team is completely synchronised with each other's vision (hence the name "Sense of Sync") on any given project, which results in consistently met expectations, delivered promises and a 100% success rate in all of our projects.

While our concepts can often seem outside of the box, we pride ourselves on being able to work within the boundaries set by the client, but will always try to innovate within said boundaries.

While our concepts can often seem outside of the box, we pride ourselves on being able to work within the boundaries set by the client, but will always try to innovate within said boundaries.

'Diversity and inclusivity' can be buzzwords. We

process

Our approach to content production is to use our expansive collective knowledge of visual techniques, both traditional and contemporary, and intelligently use them to create new, dynamic and hard-hitting art.

We are however very adaptable in our process, working by pitching and creating concepts ourselves, or by being given a briefs, concepts or products for us to visually interpret. Whatever the approach, our drive remains the same.

team

SOS operates as a creative studio rather than an agency, housing a team of ultra talented, passionate visual professionals in different fields. Here are some of the household artists and creators who are fully fledged professionals in their own right:

Arron Watson Mcnab

Jariel Ann

Jade Washington

Claudia Biele

Héléna Miléna

Dami Oladimeji

Pietro Biz Biasia

Gini May
‍

Rebecca Abraham

Our team is stationed to take a project from conception to execution we call this the “SOS Engine” with a wide range of production skills that include:

Innovation:
- 3D/ CG/ VFX Art
- 3D Scanning (full body, product)
- Augmented reality
- Full compositing

Internal Strategy:
- Business development
- Project management
- Social Media management
- Full Project management

Design and Aesthetics:
- Art Direction
- Creative Direction
- Graphic Art
- Graphic Design
- Hair, Makeup and Manicurist
- Styling- Motion Graphics

Film/ Photography Production:
- Complete pre production (Concept and storyboarding,
Budget Preparation, Location scouting, Crew & Talent Sourcing)
- Complete Video Production (Director, DOP, Lighting, on set producer)
- Complete Post Production (Editing, motion, grading, mixing
and mastering)
- Location Scouting & Permitting
- Original Sound Track
- Sound recording
- Grooming & Beauty Team (Hair, Makeup, Manicures)
- Photography (Editorial, Product, Studio)
- Script/ Copywriting
- Styling/ wardrobe
- Set Design

Behind the scenes photo from Jimmy Choo project

We are constantly growing, bringing in new talent who explore new visual technology and techniques, keeping us on the cutting edge of visual production. If you’re interested in joining our team, please get in touch!As always, we are ready to createm give us a shout!

get in touch

who we are

Sense of Sync (SOS) is a multi-disciplinary creative collective with a focus on creating dynamic, unforgettable and conceptually-rich visual content.

The SOS collective was founded in 2019 by Visual Artist Nas Abraham, and was formed from the growing need to create both highly creative content, and to build a world-wide community of passionate creators, which we call "The SOSiety") connected by the same love creating.

Nas created the collective in response to the growing need of dynamic, experimental digital content, but also engaging editorial content. Since SOS conception, we have completed several campaigns (national and global) for the likes of Palladium, Nike, Dr. Martens, Flannels, Gucci, and worked with a myriad of musicians and artists.

ethos and values

Our team is completely synchronised with each other's vision (hence the name "Sense of Sync") on any given project, which results in consistently met expectations, delivered promises and a 100% success rate in all of our projects.

While our concepts can often seem outside of the box, we pride ourselves on being able to work within the boundaries set by the client, but will always try to innovate within said boundaries.

process

We are however very adaptable in our process, working by pitching and creating concepts ourselves, or by being given a briefs, concepts or products for us to visually interpret. Whatever the approach, our drive remains the same.

team

SOS operates as a creative studio rather than an agency, housing a team of ultra talented, passionate visual professionals stationed to take a project from conception to execution we call this the “SOS Engine”:

Arron Watson Mcnab

Jariel Ann

Jade Washington

Claudia Biele

Héléna Miléna

Dami Oladimeji

Pietro Biz Biasia

Gini May
‍

Rebecca Abraham

Our team is stationed to take a project from conception to execution we call this the “SOS Engine” with a wide range of production skills that include:

get in touch

clients

CROCS FOR OFFICE

“stillness in motion”- COLLECTIBLE DRY magazine

HYPEBEAST X MONCLER GRENOBLE

NIKE AIRMAX “BLISS” FOR OFFICE

Dr Martens Global Campaign

MTV X UMBRO

“BIOLUMINESCENCE” - NOTION MAGAZINE

nike x office

who we are

who we are

Last updated May 27, 2022

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